John,
Mobile marketing gives brands unparalleled power to be customer centric …
… or to alienate the customer entirely.
In this in-depth interview about customer-centric mobile marketing, Wharton’s Peter Fader and Sarah Toms give you insights on how to do more of the former, less of the latter, and profit as a result.
Read now for ideas about focusing on the right data, customer rewards programs, and mobile engagement tactics as well as examples from Electronic Arts, The Los Angeles Dodgers, Starbucks and Best Buy.
Daniel Burstein
Senior Director, Content & Marketing
MarketingSherpa and MECLABS Institute
P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. |
