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| John, Utilizing customer data, proving marketing ROI, engaging with customers through social media. These were just a few challenges B2C marketers faced in 2017. But, some of you were successful in tackling these challenges, and we shared those success stories and tips by way of the MarketingSherpa B2C newsletter throughout the year. With the year coming to a close, this week we share readers’ favorite content in the article Most Popular MarketingSherpa B2C Articles and Case Studies of 2017. Read on to learn about the future of advertising from Executive Director of the Future of Advertising Program at the Wharton School, tips for understanding customer motivation, how to interpret customer behavior and use it to drive ROI, and more. Daniel Burstein Senior Director, Content & Marketing MarketingSherpa P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. | ||||||||
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