| New research on the marketing technology buying process. | John,
It’s not easy to get me to hand over my pen.
But as we’ve worked on partnerships with Target Marketing magazine over the years, I’ve gotten to know Editor-in-Chief Thorin McGee and the quality of his writing.
So when I learned of the magazine’s latest research, I thought it could be a good opportunity to expand our research and let MarketingSherpa Chart of the Week readers hear directly from a new perspective.
In this week’s article, Thorin shares new research on the most (and least) valuable steps for vetting marketing technology.
Read on for data to help you improve your marketing technology vetting.
Daniel Burstein
Senior Director, Content
MarketingSherpa
P.S. Our job is to help you do your job better. Let us know how we can help. |
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