Hey John,
On the upside, online video marketing is accessible to marketers with any size budget.
On the downside, online video marketing is accessible to marketers with any size budget.
TV advertising, with its bigger budget and (sometimes, but not always) more consistent and trustworthy content is a bigger investment.
However, it gives digital marketers the opportunity to have a more trustworthy conversation, even more so for specific age groups, which we explore in this week’s article about how much millennials, Gen X, and other age groups trust TV ads when making a purchase decision.
Read on to see insights from this research, including commentary from Suzanne Zellner, Vice President, Corporate Sponsorship, Sponsorship Group for Public Television.
Daniel Burstein
Senior Director, Content
MarketingSherpa
P.S. Our job is to help you do your job better. Let us know how we can help. |
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