John,
All companies make mistakes from time to time. Fail to live up to expectations.
But the fundamental business question is — what next? Because we all know it’s cheaper to keep a current customer than gain a new one.
In this week’s customer-first marketing chart, we dive into the issue of customer loyalty as we explore How to get customers to give your company a second chance.
Read on for research-backed data, along with analysis and commentary from Andrea Riley, Chief Marketing and Public Relations Officer, Ally Financial, and Jonathan Furman, Founder, Furman Transformation.
Daniel Burstein
Senior Director, Content
MarketingSherpa
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