[Sherpa Chart] Data from more than five million customer buying journeys

3 years ago

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Learn from more than two million customer interactions how to build an effective online attribution model.
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Marketing Attribution Chart: Data from more than 500,000 customer buying journeys

There is a growing consensus among marketers that "last-click" attribution is suboptimal. However, multi-touch attribution, or the modeling of all marketing channels' contributions to customer conversions, can be a daunting task.
In this week's chart, we look at more than two million customer interactions across eight B2B and B2C sectors to discover how many steps customers take before making a purchase to help you build an effective online attribution model.
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