John,
In our research about consumer trust in different advertising channels, we discovered that the most trusted channels were all traditional. Or, as the digital marketer might say — offline.
But take heart, online marketers. With a better understanding of how different generations perceive these offline channels, you can integrate the most trusted channels for your audience into your marketing mix.
This week, we take a look at the third most trusted channel and explore How much different age groups trust direct mail.
Read on to see the data, along with analysis and commentary from MarketingSherpa and Tigh Loughhead, Marketing Director, Elegran Real Estate & Development.
Daniel Burstein
Senior Director, Content
MarketingSherpa
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