John,
Media costs money. So to help you make sure you’re getting the best return from that media spend, this week we look at data for a specific industry: Customer perception of what makes a travel ad effective, by age group.
Read on to see the chart (and grab it for your own presentations), along with analysis and commentary from MarketingSherpa and Wendy Olson Killion, Global Senior Director, Business Development, Expedia Media Solutions.
Daniel Burstein Senior Director, Content MarketingSherpa
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