John,
When we first published about nonprofit mobile email marketing performance, a reader wrote in and said, “I liked this. It would have been cool to also show the 4 [funnel] areas.”
So in today’s article, we do just that – Email Marketing Chart: A look at the mobile and desktop email funnel for nonprofits.
Read on to see the scorecard, along with tips for optimizing the weakest link according to the data – email capture.
Here’s to optimized email funnels,
Daniel Burstein
Senior Director, Content & Marketing
MarketingSherpa and MECLABS Institute
P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. |
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