| | John,
If you’re building the case for getting or increasing a marketing research budget to better understand your customers, or just making the case to better respond to customers’ needs and wants in general, this week’s chart is for you — how customer understanding impacts satisfaction.
Read on to see the chart (and grab it for your own presentations), along with analysis and commentary from Jonathan Abelmann, President and Co-Founder, Bestow, and Tom Buiocchi, Executive Director and CEO, ServiceChannel.
Daniel Burstein
Senior Director, Content
MarketingSherpa
P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. |
| How The Global Leadership Summit created an optimization and testing culture that grew attendance by 16% to 400,000 |  Join the free MECLABS Institute (our parent research organization) webinar to learn how to create a customer-first optimization and testing culture while improving experimentation results with John Jordan, Executive Director of Digital Marketing, Willow Creek Association (parent of The Global Leadership Summit).
October 4, 2017
2:00 PM – 3:00 PM EDT | | | | |
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| | 3 Ways to Maximize our Research: Free Reports Share Your Story UF Graduate Certificate | | |
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