Dear John,
B2B marketers often have a certain consternation when they see the results from their lead forms. “We have so many personal email addresses (e.g., Yahoo!, Gmail, etc.). Do other marketers experience this? And are these email addresses valuable?”
So, when we started working with B2B content syndication lead generation network NetLine Corporation and had the opportunity to get our (data scientists’) grubby little fingers on more than 7 million lead form interactions to benchmark frequency of personal vs. business email addresses in lead forms, we jumped at the chance.
Read on to see the data for yourself and grab some benchmark data to show your Sales team the next time they complain that personal email addresses are not the Glengarry leads.
Daniel Burstein
Senior Director of Editorial Content
MarketingSherpa
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