John,
We tend to think of marketing’s goal as conversion. Or perhaps branding. However, as we see in this week’s chart, the marketing experience impacts customer satisfaction as well.
Read on to see the chart (and grab it for your own presentations), along with analysis and commentary from MarketingSherpa and Nick Mango, Account Manager, Eriksen Translations.
Daniel Burstein
Senior Director, Content
MarketingSherpa
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