| Recently published data on the power of online reviews to influence sales and shape consumer behavior. | Hey John,
More, simply put, is better.
More money. More traffic. More email subscribers. More stars.
Or is it? Medill Northwestern University’s Spiegel Research Center recently conducted research to challenge the “more is better” conventional wisdom, at least when it comes to star ratings’ impact on purchase probability.
Read on to see insights from this research.
And in a special bonus this week, my interview with the Spiegel Center’s Executive Director and Research Director was so rich and full of insights, we published it on the MarketingSherpa blog as well.
Daniel Burstein
Senior Director, Content
MarketingSherpa
P.S. Our job is to help you do your job better. Let us know how we can help. |
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