It’s hard to get permission from customers. To get them to actually raise their hand and say, “Yes, please contact me about your company.”
The last thing you want to do once you get that permission is lose it. After all, building an email list is a net number. Beyond gross ads coming in, you don’t want to unnecessarily lose email subscribers.
So, in this week’s MarketingSherpa chart article, we explore the reasons consumers say they unsubscribe from brands’ email. |
