Marketing Chart: When customers ignore direct mail, here’s why they do it (by industry) | Direct mail is a much bigger investment than email due to the cost of printing and the cost of fulfillment.
So, to help you design direct mail pieces that your customers will be less likely to disregard, we asked 2,400 consumers why they ignore direct mail. In this week’s chart, we break down that information by different industries — from consumer goods to health care. |
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