Beyond just marketing, satisfied customers are more likely to view the entire brand as a customer-first business. View in browser
MarketingSherpa. Marketing Chart. Learn from Your Peers.

Business Chart: Why marketers should have more authority in their company
To produce satisfied customers, it’s critical for marketers to think beyond their own departments and advocate for the customer in every decision that affects the customer — from product development to final delivery.

If you’re struggling to get the buy-in from your business leaders or clients to affect all customer touchpoints, this week’s data can help you make the case.
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