John, Numbers. Data. Metrics. If you’re like many evidence-based marketers, you want quantitative information to help you understand consumer behavior. And that’s what we’ve been sending you in the MarketingSherpa Chart newsletter. With the year coming to a close, this week we share readers’ favorite charts in the article Most Popular MarketingSherpa Charts of 2017. Read on to learn from a Northwestern University study on how online reviews affect sales, the types of ads consumers dislike the most (and least), the use of personal versus business email addresses in lead forms, and more. Daniel Burstein Senior Director, Content & Marketing MarketingSherpa P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. |
|