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| Encourages people to give back to their communities By Christine Birkner America was built on hard work and elbow grease: people who chopped wood, hammered nails and didn't take the easy route. Shinola, a brand whose story is built on the comeback of blue-collar Detroit, is celebrating today's builders and do-gooders in its latest ad campaign from agency of record Partners & Spade. The campaign, "Let's... Read more » |
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| Thinkmodo elevates its game once again By Tim Nudd |
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| Promoted Content by Nielsen | | A modern approach to real-time marketing |
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| #TFWGucci social campaign is surprisingly fun By Gabriel Beltrone |
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| They spend $4.5 billion in the US each year By Patrick Coffee |
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| Can algorithms replace humans? By Lauren Johnson A couple of weeks ago, Coca-Cola's global senior digital director Mariano Bosaz told Adweek he wanted "to start experimenting" with "automated narratives," including using bots for music and editing the closing credits of commercials. Algorithms are already foundational to programmatic advertising and will likely only grow to be a bigger part of media buying, but... Read more » |
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| Just in time for opening day By Christine Birkner Beer and baseball go together like peanut butter and jelly, so it's only fitting that Budweiser and MLB teamed up with local artists to create one-of-a-kind team cans for the start of the baseball season. For the past few years, Bud Light's team cans for the NFL, which featured a minimalist design with each team's... Read more » |
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| Scott Carlson of Van's General Store picks his favorite spots By Tim Nudd An animated wonderland inside a vending machine. A squirrel-filled dreamworld of stout drinkers chasing the meaning of life. A centuries-old monster infiltrating the modern world to sell the newest of technologies. Scott Carlson, co-founder (with actor Liev Schreiber) and chief creative officer of boutique New York agency Van's General Store, recently sat down with Adweek... Read more » |
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| Featured Jobs | | Adweek New York City, New York (US) | | Haymarket Media Group New York City, New York (US) | | Register Tape Network, RTN Texarkana, TX | | Register Tape Network, RTN Roanoke, VA | | Register Tape Network, RTN Winston Salem, NC | | |
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| Plan (and measure) like an investor By George Musi The marketing industry has many similarities with Wall Street, namely because marketing is essentially an investment based on risk tolerance, goals and the quest for a bigger overall return on your investment. Additionally, the hallmark of any investment is futurity, which is equally as important to the field of marketing as it is to finance.... Read more » |
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| Partnership also includes select Pulse Films productions By Sami Main Vice has announced that it will distribute scripted content from short-form digital media studio blackpills. Located on Vice's digital properties for now, topics from the series will include everything from racial and sexual diversity in communities to dealing with death and other coming-of-age stories. "Our partnership with Vice, besides a shared DNA, offers us the... Read more » |
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| Returns from a stint at OMD By Katie Richards After taking a brief time away from Zenith, Mac Hagel is returning to the company as the new evp, managing director for the west. Hagel originally joined Zenith in 2012 as the svp of strategy. In that role, he managed both the JPMorgan Chase and H&M accounts for the agency. Hagel led the charge for... Read more » |
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