Feb. 15, 2021 | Celebrating Presidents' Day

A Message from Practical Ecommerce

Live: How to Build a Content Marketing Topic Cluster

When to Consider Ecommerce Shipping Insurance

High-end products, high volume, and quality customer service are among the reasons for considering shipping insurance for ecommerce. Shipping insurance can protect businesses from costs associated with damaged, stolen, and lost packages.

Raising Funds Becomes Easier with New SEC Rules

The U.S. Securities and Exchange Commission has modified rules that affect how companies can raise capital via direct listings and equity crowdfunding. Previously, in a direct listing, a company could sell existing shares...

Ridge Wallet Hits $50 Million with Influencer Marketing

Ridge wallets launched via a Kickstarter campaign in 2014.  Ultra-thin, metal-clad, with RFID protection, the wallets are enormously popular in the U.S., with $50 million in sales in 2020 alone. Influencer marketing has driven much of the growth.

🗓 CommerceCo Live Events

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Feb. 18: SEO: Is Keyword Research Still Relevant?

Feb. 25: TikTok and the Commerce Marketer

March 11: Google Ads Automation Mastery

🔥 Today's Great Ecommerce Idea

Use Google Ads Editor

"Many tools can help manage a Google Ads account. But the most effective, in my experience, is Google Ads Editor. It’s an offline application to download an account and make bulk edits and additions. The tool has saved me days of tedious work by turning hours-long tasks into minutes." - Matt Umbro, Contributor; Google Ads Practitioner

🎙 'Ecommerce Conversations' Podcast

Lessons from a Friendly Bet: Beardbrand vs. Supply.co

DecksDirect, a Pure Retailer, Thrives

Dr. Squatch Scales to $100 Million with Natural Soaps for Men

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🎯 Industry IQ

Resources from our partners.

Continue Your 2020 Growth in the New Year

Changes in Digital Commerce: Gartner Report

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