Social commerce is helping brands connect the end-to-end experience, from ad impression all the way through to transaction and ultimate delivery. With these evolving capabilities, advertisers are learning to better understand, represent and optimize the effectiveness of social impressions.

In this new Unpacked guide, Digiday and Flowspace take a closer look at the ways advertisers are using social commerce to build the ideal shopping experience for customers while providing the data and insights needed to connect and optimize every touchpoint. Download it to learn:

How social commerce differs from e-commerce
How brands are using social commerce to improve advertising outcomes
What challenges brands may face when working with social commerce
How to build strong social commerce partnerships