| Episerver, which polled over 4,500 consumers around the world, found that nearly a quarter (25%) of shoppers “always” compare products they find on brand websites to products on Amazon and another 44% “often” do the same. What’s worse for brands, just 17% of shoppers indicated that they initially visited a brand’s website with the intention to make a purchase. Instead, the vast majority say they visit brand websites to search for products or compare prices between products sold by different brands. |
