Practical Ecommerce

April 8, 2024

Today's sponsor:

Early Hair Loss Spurs DTC Founder

Faraz Kahn began losing his hair at age 21. Years later, when searching for startup business ideas, he focused on his own experience.

The result is Fully Vital, a direct-to-consumer seller of hair loss serums and supplements that he launched in 2021.

Faraz Khan

He and I recently spoke. We addressed his launch of Fully Vital and lessons learned afterward. Relying on agencies and consultants for customer acquisition is among his biggest regrets. “Don’t outsource revenue,” he says.

The entire audio of our conversation is embedded below. The transcript is edited for clarity and length.

Eric Bandholz: Give us a rundown of what you do.

Faraz Khan: I founded an ecommerce business in 2021 called Fully Vital. We make and sell hair wellness products mainly targeted at women over 40. I’ve been losing my hair since I was 21.

A Message from Shopper Approved

Grow Influence, Traffic, Revenue

Reputation King book cover

Attend "New Ecommerce Growth Strategies," a free deep-dive webinar from Dr. Robert Cialdini (author of "Influence") and leading conversion experts. April 18. Free ebook, strategy guide, and recording.

How to Discover Shoppers’ Questions

Responding to questions of customers and prospects can generate traffic and sales.

Charts: TikTok in the U.S.

Roughly half of U.S. adult TikTok users have never posted a video. Over two-thirds have not completed their bio. Read article >

5 Content Marketing Ideas for May 2024

Since 2014 we've published a monthly rundown of content ideas. This installment addresses families, the military, Eurovision, holidays, and how-to videos. Read article >

🔥 Today's Great Ecommerce Idea

Leverage Editorial Emails

"By adopting an editorial approach similar to social media, businesses can create engaging, content-rich newsletters, attracting and retaining subscribers effectively." - Armando Roggio, Senior Contributor, Practical Ecommerce

🎙️ Ecommerce Conversations Podcast

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