🛍️ Shopping frenzy

November 27, 2023

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IN THIS ISSUE

🛍️ Online shopping record

📱 Casetify accused of copying

💻 Concern for Microsoft Surface

UP FIRST

Online shoppers spent a record amount on Black Friday

Spending by U.S. shoppers reached almost $10 billion, according to Adobe Analytics

Online shoppers in the U.S. spent $9.8 billion on Black Friday, up by 7.5% on a year ago and a record figure for the day, according to data from Adobe Analytics.

“We’ve seen a very strategic consumer emerge over the past year where they’re really trying to take advantage of these marquee days, so that they can maximize on discounts,” said Vivek Pandya, a lead analyst at Adobe Digital Insights.

About $5.3 billion of the online sales came from mobile shopping, with Pandya suggesting that influencers and social media advertising have made it easier for consumers to feel comfortable about shopping on their smartphones.

While sales are up from last year, budgets are still tight for many shoppers, with $79 million of the Black Friday revenue linked to a “buy now, pay later” method, up by 47% on last year ...

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TECH LAWSUITS

Tech YouTuber files lawsuit accusing Casetify of copying case designs

Zack Nelson and partner dbrand accuse Casetify of copyright infringement

Popular YouTuber Zack Nelson and accessories firm dbrand have launched a lawsuit against Casetify, accusing the Hong Kong-based company of copying their Teardown case designs.

Nelson, who runs the tech-focused JerryRigEverything YouTube channel, recently posted a video featuring compelling evidence.

The highly detailed Teardown cases show the inside of a device and take a huge amount of time to create.

For a bit of fun, Nelson and dbrand like to add a few Easter eggs to each one. In fact, it's these Easter eggs that led Nelson to believe that Casetify has been copying the dbrand cases, as some of them also appear on Casetify’s new Inside Out cases.

“I think you can see why we are a little upset that a massive company ... might’ve just swooped in and copied 10,00 hours’ worth of work,” Nelson said ...

OPINION by Luke Larsen

I'm worried about the future of Microsoft Surface

It's been a tough year for the Surface and it has left the brand with an uncertain future

I’ve always rooted for the Surface. What started exclusively as a way to push the concept of the Windows 2-in-1 has grown into a full-fledged premium laptop brand, with options at nearly every price point.

But after a year like 2023, it’s hard not to feel like we may be reaching a turning point for the brand.

This year was a very slow year for the Surface. Microsoft announced four new Surface devices in 2023: the Surface Go 4, Surface Laptop Go 3, Surface Hub 3, and the Surface Laptop Studio 2. That might sound like a lot, but when you break it down, the “Go” devices are both budget-focused, and the Surface Hub 3 is a purely commercial product ...

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