In the space of a year, L’Oréal has gone from letting fans purchase certain products from brand pages to sponsoring one of the biggest trends on the app: #TikTokMadeMeBuyIt. Read more below. - Selling on TikTok is fast becoming as important for marketers as advertising on it — just ask L’Oréal. Read more about the brand’s strategy.
- WTF is the Digital Markets Act?
- This week's Digiday+ Future of TV Briefing looks at why TV networks are content with not yet making meaningful pushes into original programming for their channels on free, ad-supported streaming TV services.
- Global CMO at R/GA and activist, Ashish Prashar, says if agencies want to keep and retain talent, they’ll have to allow employees to bring their whole selves to work.
More from our sister site, WorkLife: Other things to know about - Last chance to submit for the Digiday Media Awards is next Friday, April 15. Join a list of past winners including The New York Times, Popsugar, and Bleacher Report.
- Advertisers are racing to take advantage of monetization strategies that benefit users, but many carriers are taking a more cautious approach. Sponsored by AdColony.
- Download this guide to learn the tactics marketers are utilizing in their brand-building efforts to transform perceptions, build consideration and impact revenue. Sponsored by Meta.
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| | | | | In the space of a year, L’Oréal has gone from letting fans purchase certain products from brand pages to sponsoring one of the biggest trends on the app: #TikTokMadeMeBuyIt. | | |
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howdy! | | | | | Attempts to regulate the digital market are a bit like alien life: It’s probably possible, but no one’s actually seen it. The Digital Markets Act (DMA) could settle the matter once and for all. | | |
| | | | | Brands and agencies: How are you navigating CTV measurement and creative management challenges in 2022? Take this survey and we’ll send you a $5 Amazon gift card. | | |
| Advertisement |  | | |
howdy! | | | | | This week’s Future of TV Briefing looks at why TV networks are content with not yet making meaningful pushes into original programming for their channels on free, ad-supported streaming TV services. | | |
| | | | | Between the changing consumer profile and increased technology adoption and innovation, marketers are shifting beyond traditional methods. | | |
howdy! | | | | | Global CMO at R/GA and activist, Ashish Prashar, says if agencies want to keep and retain talent, they’ll have to allow employees to bring their whole selves to work. | | |
| Advertisement |  | | |
| | | | | Custom bidding models are empowering media buyers to package their own data science and can enable agencies to influence each factor that feeds into a final bid. | | |
howdy! | | | | | The E.U. Green Deal, first announced in December 2019, aims to make Europe the first climate-neutral continent by 2050. | | |
howdy! | | | | | The Vice Media Group-owned women’s lifestyle publication plans to start testing live shoppable video this spring, its global editor-in-chief said in the latest episode of the Digiday Podcast. | | |
| | | | | The Vice Media Group-owned women's lifestyle publication plans to start testing live shoppable video this spring, its global editor-in-chief said in the latest episode of the Digiday Podcast. |
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