Other things to know about - DSP solutions are helping retailers and brands aggregate SKUs and other tracking units in one platform, enabling both parties to make the most of their audiences without losing competitive advantage. Produced in partnership with Marketecture.
- Publishers: What does the role of data management look like for your team today? Has your team found new potential revenue sources as the data sets being analyzed change? Let us know in this survey, and we’ll send you a $5 gift card. Sponsored by Piano.
- Download this new guide to learn how marketers are using incrementality measurement to better optimize CTV campaigns. Sponsored by MNTN.
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| Top Stories |  | | Ivy Liu |
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| | | | | While more ad dollars are being spent on the short-form format, it’s now being allocated across more platforms than ever before. | | |
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howdy! | | | | | Despite the on-going criticism that the brand is facing – a seemingly much longer backlash cycle than usual – influencer marketing execs say the move follows brands’ overall push to be more inclusive with influencer marketing campaigns and that they expect that to continue. | | |
| | | | | Join this webinar on May 4 at 2 p.m. EDT to learn more about how marketers tackle challenges to make the most of retail media now and in the future. | | |
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howdy! | | | | | Publishers are still working out the best approach to their events businesses in the wake of the pandemic that changed people’s perspectives on gatherings — and now, on top of that, an economic downturn. | | |
| | | | | From Modern Retail: Join this webinar on April 18 at 1 p.m. EDT to learn more about how retailers and marketers are adding powerful tools to their CTV campaigns, driving measurably improved performance outcomes. | | |
howdy! | | | | | Hollywood’s flirtation with video game adaptations is still in its relatively early stages, but it’s shaping up to be a romance for the ages. | | |
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| | | | | As publishers diversify revenue streams, they’ve found a successful and trustworthy one — commerce content. Consumers flock to it for reviews and product guidance, allowing media companies to monetize content via affiliate links and drive conversions. | | |
howdy! | | | | | Some young professionals, and students, are even quitting their jobs and studies to create AI tech which will help shape the future of work. | | |
howdy! | | | | | As a 60-plus-year-old brand, Lilly Pulitzer is betting big on influencers to modernize itself for shoppers. | | |
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