Calls for governmental oversight of web browsers such as Chrome and Safari are growing as advocates argue ‘the new browser wars are breaming the open internet.’
| Calls for governmental oversight of web browsers such as Chrome and Safari are growing as advocates argue “the new browser wars are breaming the open internet.” Additional coverage: YouTube may lack premium shows, but it has unmatched scale, extensive viewership data, a mix of every genre subculture in one place and an algorithm unparalleled in steering users toward popular content. Here’s the rundown on what this looks like. Media agencies’ main message to clients is to focus on generating quality, usable first party data that’s compliant, because privacy issues are rendering cookies more and more useless. More in this Digiday+ Media Buying Briefing. The fight over which media companies are able to provide NBA coverage, and rake in the advertising dollars targeted at basketball audiences, isn’t yet over. In the midst of the AI marketing revolution, one agency exec says client apprehension may put a damper on AI adoption. Publishers definitively feel they don't hold blame for the proliferation of MFAs, while a significant percentage of marketers admit that advertisers do have some responsibility in the matter. TikTok is a crucial part of paid social plans this summer, say advertisers and agency execs. Hyve Group, which owns such events as ShopTalk and FinTech Meetup, has agreed to purchase Beyond Ordinary Events, the organizing body behind Possible. Luxury brand Coach made its first moves in the gaming world as it works to appeal to younger, digital-focused shoppers. ICYMI check out our coverage on Google's cookie reversal: After years of uncertainty, Google says it won’t be ‘deprecating third-party cookies’ in Chrome Why Google’s cookie deprecation reversal isn’t actually a reprieve for publishers Google’s privacy shift on third-party cookies sparks concerns of Apple-like control D+ Media Briefing: Publishers reassess Privacy Sandbox plans following Google’s cookie deprecation reversal Other things to know about Join us for Retail Media Strategies in NYC on September 12 to dive into the evolving world of retail media with experts from Bayer, Clinique and more. Secure your spot by August 14 to save. A multi-ID landscape requires solutions that map out anonymous identifiers to PII, unifying online and offline data for accurate data management. Sponsored by Adstra. Learn how nostalgic and educational streaming content fosters deeper family connections and offers advertisers critical opportunities, as shown by Disney Advertising's latest research. Sponsored by Disney Advertising. | | |
|
howdy! howdy! howdy! howdy! howdy! |
