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Snapchat's New Voice and Video Chatting Features Should Get Wireless Providers' Attention App releases major update By Christopher Heine In under two years, people have gone from asking what Snapchat is to asking what it can't do.
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These 2 Anti-Ad Blocking Companies Are Joining Forces to Protect Promos and Profits Adaptive Medias and AdSupply announce plans to merge By Marty Swant Mobile advertising delivery company Adaptive Medias and programmatic advertising marketplace AdSupply Inc. today announced plans to merge in hopes of better defending marketers and publishers against ad blockers.
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Can Social Media Help Major League Baseball Get Younger? Commissioner Rob Manfred sets out to solve the age problem By Tim Baysinger Major League Baseball has an age problem. The 147-year-old league is financially healthy, sure, but younger fans are increasingly hard to find. MLB has the oldest median TV audience at 56 years, compared to 49 for ...
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AP Tweets a Branded Story From Windex and BuzzFeed: Does Convoluted Ad Play Cross a Line? My Big Fat Greek Wedding promo raises questions By Kristina Monllos Windex, in partnership with BuzzFeed and agency EnergyBBDO, created a sponsored listicle earlier this month to capitalize on the brand's connection to My Big Fat Greek Wedding 2. The sequel to the 2002 ...
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Snapchat Re-Ups With DIY-Minded Startup for More Holiday Content Brit + Co parlays yuletide work into official partnership By Christopher Heine Brit + Co will be the primary holidays channel going forward on Snapchat's Discover portal, which gives about two dozen media companies, such as Vice, CNN and Daily Mail, a publishing platform to reach the ...
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9 Eye-Opening Digital Marketing Stats From the Past Week Pinterest data and the rise of mobile streaming By Christopher Heine The last several days were full of highlights from the realm of online marketing data.
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Microsoft's Chatbot 'Tay' Just Went on a Racist, Misogynistic, Anti-Semitic Tirade AI-based hate speech shocks social observers By Christopher Heine Microsoft, with help from its search engine Bing, created an artificial intelligence messaging bot called "Tay," which it rolled out this week on Twitter, Kik and GroupMe to much fanfare among ...
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