| | John, If you take just a few minutes to read today's MarketingSherpa article, you'll get more energy, grow three inches, and appear ten times more attractive! Maybe a bit over-the-top. But are some of our marketing claims really any more believable to our customers? To help you improve your marketing results by avoiding puffery and focusing on the true value your product or service delivers, today we bring you Show, Don’t Tell: 3 quick case studies where companies help customers reach their own conclusions. Read on for examples from a kitchen appliances company, mattress site, and the tourism industry. Here's to your success, Daniel Burstein Senior Director, Content & Marketing MarketingSherpa, MarketingExperiments and MECLABS Institute P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. |
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