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| Marketing Week’s Festival of Marketing on 3 October at The Brewery, London is edging ever closer and our 2024 theme – The Power to Transform - will look at fresh perspectives on what good looks like, and how to achieve it.
90+ marketing and business leaders will share their knowledge on effectiveness in action, navigating trends, the future marketer, delivering for customers, excellence in B2B and building a better business across 6 individually-themed stages.
A host of truly innovative and world-renowned brands have already been confirmed to speak, including Meta, Lucky Saint, Digitas, L’Oreal, HSBC, Gymbox, McDonald’s, PwC, allplants and more. Festival is a sell-out event, so secure your pass today to guarantee your spot and your attendance at the sessions of your choice. |
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STAGE 1: EFFECTIVENESS IN ACTION
Insight, advice and provocation on delivering greater impact |
| HOT PICKS INCLUDE:
How to speak the language of the boardroom by those that know
Dr. Helen Edwards, Adjunct Associate Professor of Marketing, Marketing Week columnist, and Director, Passionbrand
Challenging convention: How Lucky Saint is breaking rules to drive growth
Luke Boase, Founder & Kerttu Inkeroinen, Marketing & E-commerce Director, Lucky Saint |
STAGE 2: NAVIGATING TRENDS
Unpacking the challenges and opportunities that will impact your work |
HOT PICKS INCLUDE:
What has marketing ever done?
Russell Parsons, Editor-in-Chief, Marketing Week Moderator
Location, location, location: A new model to measure media effectiveness
Jen Berry, CEO, Digitas |
STAGE 3: THE FUTURE MARKETER
Insight and inspiration to give marketers the tools and inspiration to advance careers and boost influence |
HOT PICKS INCLUDE:
How to progress without getting promoted
Abigail Dixon, Founder, author and podcast host, The Whole Marketer, Moderator, David Kaufman, Global Director of Marketing for VR, MR, and Metaverse, Meta, Leïla Lazreq, Consumer Engagement & Innovation Director, L’Oreal UK & Ireland, Ucheora Obi-Wheeler, Senior Manager, Brand Strategy HSBC, Naomi Walkland, Chief Marketing Officer, Motorway
Lead with Boom!
Scott Morrison, Founder and Bringer of…The Boom! |
STAGE 4: DELIVERING FOR CUSTOMERS
The brands and marketers delivering for company, by better serving customers |
HOT PICKS INCLUDE:
The power of partnership: The inside story of McDonald’s growth story
Becky McKinlay, Managing Director, Oystercatchers, Moderator, Matt Reischauer, UK&I Marketing Director, McDonald’s, Tom Sussman, Deputy Chief Strategy Officer, Leo Burnett
Fit for business: How to build a disruptive brand
Rory McEntee, Brand & Marketing Director, Gymbox |
STAGE 5: EXCELLENCE IN B2B
Trailblazing brands and marketers deliver fresh thinking and insight |
HOT PICKS INCLUDE:
Breaking convention: How Addleshaw Goddard became Marketing Week’s team of the year
Brian Macreadie, Head of Marketing, Addleshaw Goddard, Bryan Scott, Chief Marketing Officer, Ozone
How to get buy-in for brand investment: strategies for success
Russell Parsons, Editor-in-Chief,Marketing Week, Moderator, Antonia Wade, Global Chief Marketing Officer, PwC
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STAGE 6: BUILDING A BETTER BUSINESS
The role, responsibility and opportunity for marketing and marketers to play a greater role in their business |
HOT PICKS INCLUDE:
Opening up: Why marketing needs to attract more people from diverse backgrounds
Charlotte Rogers, Deputy Managing Editor, Head of Insight, Marketing Week
Is sustainability a sustainable business proposition?
Molly Innes, Senior Reporter, Marketing Week, Moderator, Georgina Holland, Head of Marketing, Abel & Cole, Emily Kraftman, Managing Director, WhoGives a Crap , Lucy Squires, Marketing & DTC Director, allplants
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Plus! Even more sessions coming from Mailchimp, Kantar, Marketreach, Siegel+Gale, Contentful, and more!Do you have any more questions? Get in touch with us here.
We can’t wait to welcome you to Festival this October!
The Festival of Marketing team festivalofmarketing.com |
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