Facebook says it wants Facebook Watch programming that's unique to its platform. That excludes the short-form, unscripted programming that's all over the web -- prompting some publishers to stop pitching Facebook altogether. Agencies have positioned themselves around direct-to-consumer businesses, pitching their media buying, performance marketing, strategic planning and communications services to these startups' needs. By factoring in things such as how long someone has been on the platform, the age of their closest friends and the type of content they view, Snapchat has gotten booze brands more comfortable with advertising on the platform. It's the season for revenue misses -- and belt-tightening. Agencies report that publishers are aggressively chasing ad dollars, a sign of another punishing year for digital media. At the Digiday Video Marketing Summit you'll get an inside look at how leaders from Nike, Grey Goose and Marriott International are making their video investments work. Register now to join us in Nashville, Tennessee, from Nov. 28-30. |
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| Sahil Patel The great Facebook Watch experiment continues as the platform shifts away from the unscripted fodder that populated Watch in the beginning. |
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| Hilary Milnes The agencies that have positioned themselves as allies in this age of direct-to-consumer retail have managed to become crucial partners as the industry scales. |
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| Sponsored Content Verve Do you see value in combining location data, premium inventory and creative formats? How do you view the relationship between automation and the human touch in ad buying? Do creativity and impact factor into your programmatic buying decisions? Take this quick survey and help us find out, and you'll receive a free Starbucks gift card upon completion. Sponsored by Verve. |
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| Ilyse Liffreing Alcohol brands said platforms, and especially Snapchat, have stepped up their age-targeting game. |
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| Lucia Moses With layoffs and missed numbers, the reality is setting in that nothing about media is easy. |
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| Sponsored Content The Media Trust Malvertising is not a simple problem. Nor should it be addressed with a simple solution. Sponsored by The Media Trust. |
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| Sponsored Content dataxu TV is changing. The way people consume content, their habits, their behaviours and their expectations are constantly evolving, from streaming services to linear TV and mobile devices to smart TVs. In the current and future TV ecosystem, understanding and reaching the people behind these screens is increasingly challenging. Sponsored by dataxu. |
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Awards Gala:
November 1, 2018 |
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Awards Gala:
November 14, 2018 |
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ALL EVENTS |
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