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| Top Stories |  | | Ivy Liu |
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| | | | | Shrinking budgets mean clients are less willing to shell out enough money to cover tech tools, staff working hours and commissions, leaving programmatic marketers with the short end of the stick. | | |
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howdy! | | | | | Klarna has started to use AI for ideation, image creation and translation efforts to create more personalized campaigns for consumers across the 45 markets that it operates in currently. | | |
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| | | | | Amid a transforming media ecosystem, advertisers are turning to ad tech partners for tools built for the modern advertising landscape, but evaluating their partners’ capabilities is crucial for success. | | |
howdy! | | | | | Programmatic marketing has its fair share of issues. But the fact is that publishers continue to depend on the revenue they get from programmatic advertising. | | |
| | | | | With high-quality data, marketers develop more robust insights into their audiences to improve campaign performance and drive growth. | | |
howdy! | | | | | AI and data company FullThrottle.AI is developing an audience targeting tool for agencies using an AI assistant. | | |
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| | | | | Brands like Doughnut Times are turning to SMS, email and reviews to drive message reinforcement and cross-channel conversions. | | |
howdy! | | | | | Sifting the hundreds of thousands of tech products available to create the best tech stack that makes sense for your workplace and ensuring it’s future-proofed, is time-consuming. | | |
howdy! | | | | | IAS confirms participation in a Brand Safety Institute-led scheme to help publishers understand how MFA is flagged. | | |
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