| If you’ve been reading my emails for any length of time...
You’ve heard me bang the drum about how important copywriting is for business.
In case you’re new around here…
Copywriting is the art and science of selling through written word.
Which means better copywriting is the key to making more money from your FB ads, sales pages, emails, flyers, IG stories / reels, YT ads, blog posts — pretty much anything you use to drive leads and sales for your business.
Copywriting is also one of, if not THE most leverageable of all high income skills.
We all know how critical salesmanship is for success in business.
Yet when you’re selling live and in-person, it’s most often to just one person at a time (except for a very small number of people who “sell from stage” to groups of 20, 50, 100, or 1,000+).
But through the magic of the interwebs…
Copywriting allows you to create a written asset (or video you wrote a script for) one time…
Show it to millions of people…
And keep generating NEW sales over and over again.
Whether you’re a business consultant, traveling sales trainer, online health coach, retail store owner, or sell industrial equipment to construction companies…
As entrepreneurs, we all need to be lifelong students of “copy”.
Because GOOD copy can literally take you from mediocrity…
To making millions.
Here’s a few easy ways to give your copywriting a quick boost:
1. Go DEEPER on Your Customer Avatar Most business owners “know this”.
They’ve heard about doing a customer avatar exercise...
But be honest, have you really, truly gone a mile deep on it?
If not, you’re leaving PILES of money on the table.
You need to dig deep and go where your audience is.
Dig through the Reddit forums they post on. Look at the Amazon reviews for the books they read. Check the YouTube comments under the videos they watch.
What kind of language are they using?
What are their biggest problems and pain points?
Take your audience’s REAL words and experiences and talk to them with it by weaving it into your copy.
Even if you’re a terrible writer and hopeless at sales…
When you apply this one simple principle…
Writing copy will get 10x easier.
And sales will start to pour in.
2. Go CIA on Your Competitors
One HUGE reason that my Millionaire Morning Routine course has been selling like hot cakes for over 4 years now…
Is that my program is EVERYTHING my competitors are NOT.
For example, so many of my new customers say:
“Craig, I tried the Miracle Morning for years... but the 90-minute routines were too much. My finances never improved. I love how your program makes me more productive in just 15 minutes.”
So look at your competition and ask:
Why are people buying it?
But also, what “sucks” about it?
What are they saying isn’t working for them?
And what makes YOU different?
These questions can be answered in the same places I mentioned above (Reddit, Amazon, YT, etc.)
BONUS – You can also spy on your competition’s ads using the Facebook Ads Library search tool: https://www.facebook.com/ads/library/
3. Do You Need to Boost the "KLT" Factor?
Does your copy get people to Know-LOVE-Trust you?
Do they feel you understand their problems and challenges?
Are you believable?
Do you back up your claims with facts and social proof?
Most million-dollar copywriters agree, “The #1 reason people don’t buy is because they don’t believe you or the claims about your product.”
PRO TIP: It’s not even always that your prospects don’t believe what you’re offering works for other people — they’re often just skeptical that it will work for THEM specifically.
Everyone thinks their situation, their life, their business is unique.
That’s why it’s important to show proof that is as closely aligned with your ideal customer as possible.
Success stories and testimonials from other people like them that they can relate to.
Fix this... and the money will flow!
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So there you have it.
3 easy ways to improve your copywriting to get more sales and leads FAST.
I know marketing and sales can get overwhelming sometimes.
But with the ideas above you won’t need to rack your brain to boost results.
Anyone can apply these basic tips.
The sooner you do, the sooner big money will start rolling in.
Success Loves Speed,
Craig
PS - If you’re ready to 2X your income (or more) while working 10 less hours per week...
... Just REPLY to this email with the words “2X 10 LESS” and we'll set up a time to chat with you to find out if we can help.
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