Good Morning!

Today we have a new whitepaper from Reveal Mobile, that shows how the process of getting buy-in from Location-based marketing managers and selling it to clients, can be simplified.

The whitepaper warns us not to get too deep into the technology itself when describing it to clients and potential stakeholders. Topics such as data flows, ingestion, and enrichment are fascinating but they can steer focus away from the value of the strategy and cause unnecessary confusion.

Also, Dan Ptak, Marketing Change Strategist at Kin+Carta, highlights the trends to watch in marketing, technology and changing customer behavior.

He writes: With voice-based shopping expected to account for $40 billion by 2022, the challenge for brands will be not just to innovate and deliver better experiences but to bridge the gap of awareness for customers.