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| San Francisco-based Clever calls on a network of 5,000+ influencers By Erik Oster If you logged on to social media at any point in 2013, you probably read about "Batkid," the 5-year-old cancer patient who got to spend a day as his favorite superhero thanks to the Make-A-Wish Foundation. "Batkid remains our proudest work to date," said Stefania Pomponi, founder, president and chief evangelist at Clever, the San... Read more » |
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| The most innovative ways brands reached consumers By Adweek Staff |
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| Promoted Content by Adobe | | |
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| Its hunger algorithm drove the candy's price By T.L. Stanley |
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| Kimberly Bates arrives as senior vice president, strategic planning By Erik Oster |
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| Shifting from a creative background to media By Katie Richards John Osborn is leaving the creative world of BBDO New York after 25 years to start on the media side at OMD U.S., where he will serve as CEO. Osborn succeeds Monica Karo, who has been promoted to chief client officer of OMD Worldwide. Osborn spent the last 13 years as CEO of BBDO New... Read more » |
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