Six top personalization trends | DoubleVerify buys Ad-Juster Overall growth in popularity, lack of resources as the main challenge, driving conversions as the top goal, big focus on email, consumer willingness to share data, and marketers leading the way among departments.
ClickZ Daily: November 11, 2019 |
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| Six top personalization trends to know, including: overall growth in popularity, lack of resources as the main challenge, driving conversions as the top goal, big focus on email, consumer willingness to share data, and marketers leading the way among departments. Also this week, ad authenticator DoubleVerify announced an acquisition of Ad-Juster, an analytics and reporting platform for digital publishers. We also have an exciting month for webinars this November. Join us as we touch on topics from using AI marketing technology to grow your business to the 7 hottest marketing trends of 2020. Tune in to also hear more about customer engagement and how it impacts your bottom line! Don’t miss your chance to register and interact directly with market leaders. Last but not least, we’d love your insights on our global tech disruption and transformation survey! Should only take a few minutes to complete, and all respondents will be entered to win a $100 Amazon gift card. |
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Email & Automation Jacqueline Dooley Six top personalization trends to know, including growth in popularity, lack of resources, goals, focus on email, data, and marketers leading the way. |
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Digital Advertising Barry Levine Ad authenticator DoubleVerify announced an acquisition this week of Ad-Juster, an analytics and reporting platform for digital publishers. Read more |
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| Retail Jacqueline Dooley New report from Deloitte on what retailers can do now to prioritize consumer data privacy, challenges they face, and progress thus far. Read more |
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| Data & Analytics Madan Bharadwaj Unused marketing data is a giant untapped asset within B2C brands. Co-founder and CTO of Measured discusses how to put that marketing data stack to work. Read more |
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| Digital Marketing Barry Levine Forrester is out with a new report, "Predictions 2020: CMO," that discusses the redefinition of the role and CMOs' responsibilities around customer outcomes. Read more |
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| Data & Analytics Emily Alford For marketers, harnessing the power of buyer intent data can mean better lead generation, increased conversions, and long-term customer retention. Read more |
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| Emerging Technology Jacqueline Dooley Travel search engine Kiwi.com uses an intelligent voice assistant (IVA) from Interactions, a conversational AI tool, to handle 40% of inbound English-language calls. Read more |
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Conversion & ROI Online retail today has been an area of growth for a few years now especially with the arrival of luxury brands online. Nearly 27% of fashion sales are conducted online, leading Salecycle to track the behaviour of more than 235 million online fashion purchases. Download now |
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| Digital Advertising The US eCommerce market is worth nearly $50.4 billion. Meanwhile, online retail in the UK grew 15% in 2018, and is presently worth $96 billion with 104,800 online stores and counting. With such a competitive landscape, the greatest challenge these businesses have is acquiring and retaining customers. Download now |
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