Econsultancy editor Ben Davis spoke to Inés Ures, former Chief Marketing Officer at Deliveroo; Rav Dhaliwal, Chief Marketing and Digital Officer at easyHotel; and Chi Evi-Parker, former Head of Ecommerce at Monica Vader and a consultant for a Premier League football club.
The Fundamentals of Modern Marketing Mindset What is mindset and what is a ‘modern marketing mindset’? What is the relationship between mindset and individual performance? How can mindset underpin career success and broader organisation success?
B2B Social Media Strategy Best Practice Guide The B2B Social Media Strategy Best Practice Guide covers the fundamentals of social media, provides models for developing a B2B social strategy, and explains how B2B companies can harness the potential of social to win new leads and expand their audience.
