As speculation rises over the future of the entire ad-tech ecosystem, independent ad tech outfit Sizmek has filed voluntary Chapter 11 bankruptcy petitions. The company filed official paperwork on March 29 and dropped a press release just before midnight Eastern Time, as the industry simmered with speculation that the company, co-owned by private equity firms...
Private equity-owned programmatic outfit is the latest casualty in an industry dominated by big tech
By Ronan Shields
As speculation rises over the future of the entire ad-tech ecosystem, independent ad tech outfit Sizmek has filed voluntary Chapter 11 bankruptcy petitions. The company filed official paperwork on March 29 and dropped a press release just before midnight Eastern Time, as the industry simmered with speculation that the company, co-owned by private equity firms... Read more »
