Droga5 takes its first shot for ESPN today since adding the business last August, introducing "Life Needs Sports," a brand platform focused on culturally relevant moments and big-time athletic competition. A breezy, two-minute musical spot, "Smaller,"timed to coincide with the NBA playoffs, celebrates the league's "small ball" players -- guys who aren't giants by the...
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May 09, 2018
Brand Marketing Daily
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Skee-Lo’s ‘I Wish’ Is Reborn as an Ode to Smaller Ballers in ESPN’s First Work From Droga5
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