Skills today's PR pro must possess; Equifax bungles crisis response with incorrect link; Marketing questions to pose; Why you shouldn't cross a TV host; and much more
Media Relations 20 key responsibilities for today’s PR pro The days of penning a press release, faxing a pitch and calling it a day are over. The digital age requires diligence—even prescience—and finding meaningful metrics.
Crisis Communications Equifax tweets link for phishing site to vulnerable customers Security experts warned that the domain name 'equifaxsecurity2017.com' was risky, and one created a fake website to prove it. Then Equifax repeatedly sent consumers to the bogus site.
Marketing Ask your marketing team these 12 questions To prevent overlap and increase positive collaboration, ask about their primary objectives, how they track results and what their success metrics are.
Crisis Communications How a newsjacking senator strutted into a TV host’s crosshairs Bill Cassidy, a Louisiana Republican, tried to latch onto and invert Jimmy Kimmel’s emotional plea on behalf of the Affordable Care Act. The late-night comedian issued a scathing response.
Jobs of the Week 30 jobs in the PR and marketing world You could work at one of our nation’s most historic sites with this week’s featured job: Ford’s Theatre seeks a communications associate. Plus, check out a roundup of open positions.
Marketing 7 ways marketers can increase email marketing success Boosting your email-open rates can help you garner more customers, but in order to do so, you have to nab reader’s attention and convince them you have something important to say.
Crisis Communications As Mexico reels from a 2nd quake, social media takes on multiple roles With a rising death toll and worries about aftershocks, online platforms show Mexicans’ resolve in rescuing trapped survivors and rebuilding. There was also a swipe at the U.S. president.
Writing & Editing 16 email marketing terms PR pros should know If you feel that you’d like a translator when your marketing colleagues speak, this glossary can get you up to speed.