Streaming app makers received an early holiday gift on Sept. 30 when Google announced an update to its Chromecast connected TV device. This update not only introduces a new user interface called Google TV, but it also reintroduces Google as a legitimate threat to Amazon and Roku in the CTV market. And the brewing CTV maker battle may be the most impactful of the various streaming wars. Read more below. Other things to know about | | |
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| Business of TV | | | | Google’s updated Chromecast and new Google TV interface signals the tech giant is ready to rival Amazon’s and Roku’s CTV dominance. | | |
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howdy! | Publishing on Facebook | | | | Second half revenues for the year are already 150% higher than they were last year. | | |
| Sponsored by Disqo | | | | In this new white paper, you’ll learn how brands, agencies and media companies can source user identities — complying with both regulations and doing what’s right — while still maintaining effective ad measurement and attribution. | | |
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howdy! | Subscriptions | | | | Bloomberg launched a multi-million dollar marketing campaign around its subscription product to keep the business on an upward trajectory. | | |
| Sponsored by Brand Metrics | | | | Increasingly, publishers are taking steps to provide hard data for every campaign — regardless of size or duration — demonstrating the brand lift that each one has delivered. | | |
howdy! | Marketing on Platforms | | | | The direct-to-consumer shapewear company, which was founded in 2018, found that advertising on television helped boost brand awareness. | | |
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| Sponsored by InMobi | | | | New research finds that 36 percent of mobile video ad dollars went to gaming apps in Q2 — nearly 30 percent more than any other category. | | |
howdy! | | | | | This year’s Digiday Technology Awards recognized the tech companies driving the digital media industry forward. Pioneers in the space spearheaded everything from marketing and advertising to personalization and subscriptions. | | |
howdy! | Brands in Culture | | | | In unsettled times, Patch is tracking a growing interest from national advertisers who want to get in front of local communities. | | |
| | | | | For VandeHei, the major stories of the 21st century include artificial intelligence, climate change and China's actions on those issues — and in the world at large. |
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