Slow market not scaring agents away from real estate | How will NAR fund the settlement? | Every conversation can help close a deal
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July 10, 2024
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While some practitioners see business challenges as a result of fewer home sales, others see opportunity. See highlights from NAR's newly released 2024 Member Profile.
Full Story: REALTOR® Magazine (7/10) 
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Settlement Answers
How will NAR fund the settlement?
One of the critical advantages of this agreement is that NAR would be able to pay the settlement amount over time. NAR will determine how to allocate funds as they become due, working closely with its Finance Committee. Get more facts about NAR's proposed settlement agreement at facts.realtor.
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Best Practices in Sales & Marketing
Salespeople should be open to talking to anyone, not just high-ranking members of an organization, advises sales expert Colleen Francis. "Every conversation with everybody inside an organization that you're trying to sell to, or who is already a customer, can provide you valuable information if you ask the right questions," Francis writes.
Full Story: Engage Selling (7/8) 
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Retaining existing customers shouldn't be an afterthought, writes David Brock, author of "the Sales Manager Survival Guide," recommending a focus on how sales can continue to help customers. Brock advises salespeople to keep looking for opportunities to expand business with existing customers, or risk losing them to competitors.
Full Story: Partners in Excellence Blog (7/8) 
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Real Estate Trends
Home buyers want more inventory. Builders say they have it.
Full Story: REALTOR® Magazine (7/10) 
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Dillon Staples of Compass is the listing agent for this four-bedroom California mansion owned by Protegrity CEO Paul Mountford. The $7.995 million property is near a home owned by actor Brad Pitt.
Full Story: East Bay Times (Walnut Creek, Calif.) (7/10) 
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Technology & Innovations
HomeKit is essentially Apple's framework for managing smart home devices, allowing users to control various home automation products through a unified interface. It acts as a control center, enabling the management and control of multiple smart home devices.
Full Story: MakeUseOf (7/8) 
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Business Wellness
Be an inclusive leader by publicly committing to diversity, equity and inclusion principles, making sure employees understand the company's DEI efforts, helping employees identify their own goals and encouraging collaboration, writes Shoon Lim, DEI leader for Russell Reynolds Associates, which developed an inclusive leadership model. "Leaders who embrace innovative collaboration constantly seek new insights and challenge both their own and others' conventional thinking patterns," Lim writes.
Full Story: Russell Reynolds Associates (7/1) 
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Fair & Equitable Housing
In Portland, churches and faith communities, as major landowners, are playing a role in addressing homelessness by creating affordable housing. A 2021 state law mandates that cities permit affordable housing on specific nonresidential land.
Full Story: KPTV-TV (Portland, Ore.) (7/8) 
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Legislation & Regulation
Federal Reserve Chair Jerome Powell will testify before Congress this week, facing questions on interest rates and new capital requirements for banks. Powell will testify on today and Wednesday and will likely have to defend holding rates higher for longer than expected. These hearings are Powell's last scheduled public appearance before Congress before the presidential election.
Full Story: Bloomberg (7/8) 
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About The National Association of REALTORS®
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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