Good morning marketers, let’s get through this week together.
First, an update: It will probably come as no surprise that we’re canceling our MarTech West conference planned for mid-April in San Jose. We’ll miss being in San Jose, but we’ll be back.
The good news? We’ll be going virtual with Discover Martech, which will take place April 21-23. It’s a free virtual conference where the use of martech for better marketing will be on display, along with updates on the martech landscape, year-over-year trends, and what happens now. Registration is open. Dresscode is quarantine casual. Will you join us?
In other news, small agencies are bracing for impact during this tumultuous time, but remote work isn’t slowing them down. While many expect that client budget and project changes will have a negative effect on their businesses, their teams’ ability to work remotely amid the coronavirus outbreak is the least of their worries. That’s according to a survey of 250 predominantly small agencies (fewer than 30 employees) around the world between Wednesday, Mar. 18 and Tuesday, Mar. 24 conducted by Ad World Masters.
When asked how prepared they were to work remotely on a scale of one to 10 with one being “not prepared” and 10 being “totally ready,” the average answer was 8.5. More than 40% answered with a 10. Perhaps, the agencies that will successfully come out of this on the other side will be those that have mastered the art of WFH.
There’s more to read below, including a look at how YouTubers are finding ways to create content amid social distancing, along with a mindful moment for staying grounded.
Taylor Peterson,
Deputy Editor
