John, There are a lot of BIG things you could do with your marketing – launch a major campaign, rebrand, implement and integrate MarTech stack, replatform, even run a Super Bowl ad. And they can have a major impact. However … Sometimes the biggest bang for your buck is finding the low-hanging fruit. To help your team find these golden opportunities, here are 11 specific examples of small marketing and communication changes that drove big results. Read on to see the story behind a 30% increase in on-page conversions for a consumer services company, 43% increase in revenue for an enterprise consulting company, 52% increase in CTR for a media company, and much more. Here’s to getting the biggest bang for the buck, Daniel Burstein Senior Director, Content & Marketing MarketingSherpa and MECLABS Institute P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. |