How conversion optimization for call centers is similar to (and different from) online conversion. View in browser
   

MarketingSherpa's Audience Favorites from February 12-15

Call-to-Action Optimization: 132% increase in clickthrough from changing four simple words

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Screw the Competition: How to avoid the dreaded commodification

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Lead Gen: How conversion optimization for call centers is similar to (and different from) online conversion (via MarketingExperiments)

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