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| News for Today's Top Marketers |
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Ad of the Day: Smart Car Takes on Cinematic Clichés in a Peppy New Campaign Driving off the beaten path By Angela Natividad Why do epic car chases always happen in slow motion? You won't get the answer to that, but the trope will at least be addressed in the latest amusing campaign for Smart car.
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Here's the Story Behind the Delightful Stop-Motion Films for Star Wars Rogue One's Toys Our Q&A with superfan director Tucker Barrie By Rebecca Cullers Back in September, Star Wars introduced its megamillion-dollar line of Rogue One toys with four stop-motion videos directed by Tucker Barrie and Dan MacKenzie, who worked on Charlie Kaufman's Academy ...
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Veteran Ad Woman Recalls What It Was Like to Work for 'the Queen of Mean,' Leona Helmsley She scared everyone, but revolutionized advertising By Robert Klara Even though nearly four decades have passed, Jane Maas remembers her scariest client as though it were yesterday.
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Here's How Each Major Ad Agency's Stock Is Looking as the Industry Prepares for the Trump Era Cautious optimism despite uncertainty and low growth By Jeffrey Kanige Before Nov. 8, the big advertising holding companies faced a straightforward, slow-growth future. The business would continue to evolve, and the agencies would continue to adapt by expanding their capabilities, ...
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Why 2017 Must Be the Year Marketers and Media Rebuild Trust The post-truth era has to end now By David Berkowitz In 2016, we lost legends like Muhammad Ali, Sharon Jones, John Glenn, David Bowie, Leonard Cohen and Gwen Ifill. We even lost Abe Vigoda, who in recent years was perhaps most famous for being the subject of ...
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This VR Campaign With Michelle Obama Aims to Inspire Kids by Showing Them National Parks Sub Rosa teams up with the White House By Katie Richards If every kid in the country had a chance to experience some of the most amazing national parks and learn about their history, they might be more inclined to protect and preserve them in the future.
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How Star Wars' 5 Biggest Brand Partners Activated Around Rogue One >From TV spots to packaging to sweepstakes By Chris Thilk For the second time in as many years, a new Star Wars movie is hitting theaters. This time it's Rogue One: A Star Wars Story, which is striving for a more awkward title than even the prequel trilogy accomplished. ...
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