Data-Driven Music Can you use product usage data to spot great new product ideas and head off problems before customers even know about them? Sound United, which makes HEOS wireless speakers and other audio products, is getting those kinds of results from its cloud-based customer experience suite. Here’s one example: users name their speakers in the HEOS online app used to manage their speaker system, and the most common approach is to name them based on their location. When the product team noticed that many of customers had a speaker named Bathroom, they saw an opportunity to create a new offering. They replaced the speaker’s cloth covering with a metal grille and made the device smaller and white-colored to better fit common bathroom space and décor. That device is now the best-selling speaker in the HEOS line. Learn more about how Sound United taps usage data to deliver great products and proactive customer service in Data-Driven Music. — Chris Murphy, Oracle director of cloud content
Mack Uses Digital Marketing for Its Anthem Highway Tractor Traditional analog marketing channels, including trade shows and print magazines, work for promoting broad brand awareness. But those channels didn’t provide what Mack Trucks needed in order to craft and deliver different messages for different customers. When it came time to launch its new Anthem heavy trucks, Mack shifted into a higher gear with a digital campaign that emphasized segmentation and metrics.
Security in the cloud and the ability to scale to meet growing demand were key for a major NYC utility. Development and consulting firm Kapstone LLC is helping it move securely to the cloud.