This white paper introduces small businesses to the benefits of communicating with customers via text messaging. It notes the surprising, but very real, phenomenon wherein customers are more likely to pay attention and respond to text messaging than to traditional voice and email approaches. This white paper identifies typical uses of text messaging by small businesses for promotional outreach and customer communication, which saves time and money, drives revenue growth, and improves customer satisfaction. This white paper recommends what small business owners should look for in text messaging solutions.
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