| Greetings, Marketer --
The clock is ticking for search marketers: July 1st marks the long-anticipated (read: dreaded?) forced switch to GA4, the 2023 Google Marketing Livestream has come and gone (what are the implications?), and generative AI is taking the world by storm (now is the time to pounce!).
Join thousands of search marketers online next week for SMX Advanced -- June 13 and 14 -- to learn expert-level, actionable tactics that will help you take advantage of the latest trends in search marketing and stay a cut above the competition.
Your FREE All Access pass unlocks two exclusive keynotes with Microsoft and Google, plus nearly 60 tactic-rich sessions, Overtimes live Q&As, engaging demos, and invigorating Coffee Talk meetups – all exploring the latest search marketing issues, from leveraging generative AI to bolster PPC productivity to confidently configuring GA4 for your business needs. See the complete agenda!
You’ll jumpstart your SMX experience with a straight-from-the-source keynote featuring Cathy Edwards, VP of Google Search, and Michael Schechter, Vice President of Bing Growth and Distribution at Microsoft. Together with Search Engine Land's own Barry Schwartz, they will discuss how Google and Bing are incorporating generative and conversational AI into their search engines and what it means for SEOs.
Bonus: Join Barry Schwartz and Greg Sterling on Day 2 for a just-announced live demo of the new Bing and Google Search Generative Experience! Bring your queries to this highly-engaging demo, and Barry and Greg will input them live.
Day 2 will kick off with another conversational AI keynote featuring Kya Sainbury-Carter, Corporate Vice President at Microsoft Advertising. Kya and Search Engine Land contributor Greg Finn will explore the impact of conversational search on PPC and how you can adapt your PPC strategies to remain competitive.
After two days of intense training, you’ll be ready to… - Limit volatility during future major algorithm updates
- Effectively use AI to create high-quality content
- Drive up indexing for maximum content visibility
- Create compelling ad copy that resonates with your audience
- Test different RSAs to increase your revenue
- Leverage AI plug-ins to automate and scale PPC efforts
- Restrict spam and bot form submissions to improve lead quality
… and much more. Don’t miss your final chance in 2023 to attend the only search marketing conference designed by advanced search marketers for advanced search marketers. You and your career deserve this!
See you next week!
- Lauren Donovan, your SMX concierge
| 
