As we speed toward the end of the year, search marketers are taking stock of their strategies and plans for 2025. How will you continue to work generative AI into your daily operations? Are you prepared for the new frontier of Generative Engine Optimization? What outdated SEO practices will you say goodbye to… and which new lead gen tactics will you adopt?

Make sense of it all – and gear up for a successful New Year – at SMX, online November 13-14 (NEXT WEEK!), for free.

Your free All Access pass unlocks two exclusive 2025 SEO and PPC trends keynotes (+ live Q&A!), along with 35+ actionable sessions, engaging demos, interactive Coffee Talk meetups, AMA-style sessions with select winners of the 2024 Search Engine Land Awards, and more. See the complete agenda!

After two days of training, you’ll be ready to…

• Create content that attracts, engages and converts your best customers.
• Automate ad copy creation for Responsive Search Ads using GPT.
• Confidently decode complex Google ads updates using a custom GPT.
• Optimize entities so that you can dominate AI search and assistive engines.
• Organize navigational elements for a more seamless user experience.
• Shift your mindset to effectively leverage AI in PPC.

… and much more. Don’t miss your final chance in 2024 to attend the world’s leading search marketing conference. You and your career deserve this!

See you next week!

- Lauren Donovan, your SMX concierge