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| Plus, research shows users are heavy shoppers By Lauren Johnson As Snap looks to build out an advertising business to rival Facebook's and Google's, the app is launching a new location-based product that lets businesses see whether people go to stores after seeing advertisements. The new ad product, Snap to Store, looks at the number of people who go to a store within one week... Read more » |
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| The event for Groups page admins will take place in Chicago By Marty Swant |
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| And how the ATL got the nickname 'Transaction Alley' By Marty Swant |
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| Working with Moat, Integral Ad Sciences, Nielsen and comScore By Marty Swant |
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| Its creators generate almost 7 billion video views monthly By Sami Main With rising advertiser concerns over messages placed on controversial YouTube videos, Studio71 will offer direct media buys through a programmatic guaranteed solution. The multichannel network is home to more than 600 creators including Lilly Singh, Rhett & Link, and Logan Paul. Thanks to its stable of creators, Studio71 aims to help advertisers sidestep issues of... Read more » |
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| Tells the tale of secrets, sexuality and buried treasure in Alabama By Sami Main A podcast nearly four years in the making, S-Town is the first project from Serial Productions, a company Sarah Koenig and Julie Snyder formed after their hit 2014 podcast, Serial, consumed the internet. Reporting for the project started in 2013, and S-Town premiered on March 28 with all seven episodes, or chapters, available for download.... Read more » |
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| DHS had demanded the company unmask @ALT_uscis account By Marty Swant Twitter has voluntarily ended its legal battle with the U.S. government, potentially marking a win in the company's fight to protect free speech and user privacy. Today, the company withdrew a lawsuit it filed Thursday in federal court against the Department of Homeland Security after the agency dropped a demand that it reveal the identity... Read more » |
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| Pokemon Go lifts up the hood and Snapchat's app-installs are a hit By Christopher Heine Online advertising and marketing data points were aplenty this week, and here are eight that particularly grabbed our attention. 1. Pokemon still goes There's been a bit of a mystery around how many people are still using Pokemon Go, the mobile game that attracted hundreds of millions of downloads last summer. Well, today, Niantic, the... Read more » |
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| Updates provide more data and add transparency By Marty Swant Facebook is rolling out a handful of new tools that let marketers take a deeper dive into campaign performance in hopes of providing more transparency about how ads do on the social network. The company today announced a redesign of its Delivery Insights dashboard to provide more metrics about ad campaigns, including impressions, amount spent... Read more » |
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| Company cites free speech for anonymous users By Marty Swant Twitter has filed a lawsuit against the U.S. Department of Homeland Security, asking a federal court to protect its right to prevent the government from unmasking users who have spoken critically of President Donald Trump. In a lawsuit filed today, Twitter said Homeland Security in March demanded that Twitter release information about a user associated... Read more » |
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